- Second Nature fits enterprise enablement: LMS, SSO, video avatars, 30+ languages, sold by quote.
- Cold Call Gym fits reps and teams who want phone-based cold call practice with published pricing.
- Both build scenarios from your own materials.
Disclosure: we make Cold Call Gym, which appears in this comparison. Every competitor fact below comes from the vendor's own site or a named third-party source, linked inline, and we say where another tool is the better fit. Prices and features checked October 24, 2026. Vendors change pricing often, so confirm on their sites before buying.
The short answer
Choose Second Nature if you're an enterprise enablement team that needs LMS integration, SSO, video avatars, 30+ languages and certification at scale, and you buy software through procurement. Choose Cold Call Gym if you need reps practicing cold calls this week, want to practice on a real phone call, and want published pricing for a team that starts at three seats.
Side by side
| Cold Call Gym | Second Nature | |
|---|---|---|
| Built for | Individual reps and sales teams of 3+ | Enterprise and mid-market sales, CS and call-center teams |
| How you practice | Dial 424-458-7771 from any phone, browser, or iOS app | Browser on any device; voice and video-avatar roleplays |
| Start without a sales call | Yes: 3 free calls, no signup by phone | Gated demo roleplays; no self-serve plan |
| Pricing | Published: $39/mo Professional, $99/mo Power, Team Pro $99/seat/mo (3-seat min) | Not published; Vendr median about $19,000/yr |
| Custom scenarios | Build a prospect from a real company on Professional; Team Pro generates scenarios from your website, decks and objection list | From prompts or uploaded scripts, decks and calls |
| Manager tools | Assigned drills and certifications, dashboard, weekly digest, ROI report | Certifications, gamification, standardized coaching across regions |
| Enterprise requirements | No SSO, LMS or CRM integrations | SCORM/LTI for LMS, CRM integrations, SAML SSO, 30+ languages |
Second Nature facts from secondnature.ai and its cold call demo page; contract median from Vendr. Prices and features checked October 24, 2026.
How they differ in practice
Second Nature is a broad conversation-training platform: reps practice with voice or video-avatar personas in the browser, and enablement teams roll out certifications across regions and languages. Cold Call Gym is narrower and built for the cold call itself. Reps dial a number, handle a prospect who pushes back in the first seconds, and get scored out of 100 on opening, discovery, objection handling and close.
The pushback is the point. In 3,679 practice calls we analyzed, "just send me an email" came up in nearly half, "what's this about?" in 42%, and price or budget in 30%. The grader is strict: the average call scored 51.9 and only 11.8% of calls reached 70. Reps who kept going improved, though. Among reps who made at least 10 calls, the average rose from 49 on call 1 to 56 on call 10, and discovery rose 28%. (Cold Call Gym practice-call data, June 2025 to October 2026, analyzed October 2026.)
Buying
Second Nature doesn't publish pricing and offers gated demo roleplays rather than a self-serve plan. Cold Call Gym is self-serve: 3 free calls, then $39/mo for an individual, or Team Pro at $99 per seat per month with a 3-seat minimum and 20% off billed annually. Managers can set up the team and generate scenarios before paying.
Other Second Nature alternatives
Mindtickle is the other enterprise suite most teams evaluate; Hyperbound and Outdoo sit in the mid-market; Exec, Kendo and Yoodli publish self-serve prices. Compare them all in our AI sales roleplay tools guide.
Founder of Cold Call Gym — helping sales pros beat call anxiety and hit peak performance.
Frequently asked questions
How much does Second Nature cost?
Second Nature doesn't publish pricing. Vendr, which tracks software contracts, reports a median of about $19,000 a year. Cold Call Gym publishes its prices: $39/mo for an individual and $99 per seat per month for Team Pro.
Is there a self-serve alternative to Second Nature?
Yes. Cold Call Gym, Yoodli, Exec and Kendo all publish prices you can buy without a sales call. Cold Call Gym is the one built specifically for cold calls, with practice over a real phone call.